Bold and Italicize Your Way to a Better Memory

Let’s say I were writing a book about the norgletti, a fictional extraterrestrial species, and had the choice of these four typefaces. If I asked you which one would make your reading experience most pleasurable, the choice would be obvious. The first three fonts are brash, clumsy, juvenile and just plain difficult to read.What if I didn’t care about the ease with which you flipped through my book, but with the amount of information you retained from it? In that case, the fourth option is actually the worst choice, according to a new study.Read more at...The Last Word on Nothing, December 2010.