When people learn my name, Virginia Hughes, for the first time, they almost invariably respond with the same question: “Are you from Virginia?” (”No,” I respond, with all of the politeness I can muster. “Michigan.”) Their logic has always perplexed me, as Virginia is a prénom quite a bit more common than, say, Tallahassee, or Asia, or even Paris. But according to psych research on a phenomenon called the “name-letter effect,” their assumption might make a lot more sense than I thought.
Chris of Mixing Memory has a clear and thorough post on the history of the research. The first study, in 1985, showed that you prefer the letters that your first and last names start with over other letters. As Chris pointed out, this might not be super-surprising since we do write or say our names over and over again. More provocative is a 2002 study by University of Buffalo psychologist Brett Pelham and colleagues, titled, so so cleverly, “Why Susie Sells Seashells by the Seashore.”
In one of their 10 experiments, Pelham et al. checked the 1990 census in the 40 largest American cities to find out the top 100 names that shared a minimum of their first three letters with any of these city names. For women, the two most common matches were Mildred-Milwaukee and Virginia-Virginia Beach; for men, it was Jack-Jacksonville and Philip-Philadelphia. Then they looked at the relative frequencies of the names. As Chris explained their results:
“There were more Mildred’s in Milwaukee than we would expect, but fewer than we would expect in Virginia Beach. On the other hand, there were more Virginia’s in Virginia Beach than we would expect, and fewer in Milwaukee. The same pattern occurred for the male names (Jack in Jacksonville and Philip in Philadelphia).”
But people don’t choose their first names, their parents do. So perhaps, you argue, these results are just showing that parents are more likely to choose names that begin with the same first letter, or first few letters, as the city in which they live (or, perhaps, that they’re naming their kids after the place in which they were conceived…) Nope. The researchers found a similar effect with last names.
In another few experiments, the same group found that people make similar preferences when choosing careers. A disproportionate number of dentists, for instance, were named Dennis or Denise.
CogDaily has a great post up today with details of a newer experiment regarding the name-letter effect. According to the study, baseball players with names starting with K strike out more often (because K is the symbol for strikeout). Moreover, they found that students with names starting with C or D get worse grades than others.
One of Dave’s readers commented with a point that I bet crosses the minds of many people who are unfamiliar with psychological research:
“It is hard to believe that serious scientists are actually doing this kind of research, much less getting funding for it. What is actually learned from it?”
First of all, these kind of studies are not very costly. Second, they do have value, if nothing else than for the sake of learning more about ourselves. I like Dave’s wry response:
“Based on what I can tell, the work was not supported by a grant. Is it worthless? I imagine a lot of businesses would be very interested to know about the subtle impact a person’s initials can have.”
(Indeed, as Chris also mentioned, a string of studies in 2005 showed that the name-letter effect has relevance in the advertising world: When thirsty subjects were offered a choice between two brands of soft drinks, they were more likely to choose the brand that began with the same letter as their first name.)
In the Pelham et al. series of experiments, the authors ultimately concluded (emphasis mine): “Implicit egotism appears to influence major life decisions. This idea stands in sharp contrast to many models of rational choice and attests to the importance of understanding implicit beliefs.”
Hmm…on one hand, I suppose, data is data. But I raise my eyebrows at just how “sharp” this contrast is. As a science writer in New York (or even medical journalist in the United States; communicator in North America; or blogger on the east coast), I’m clearly not fulfilling my naming destiny. With initials V and H, perhaps it’s time for a career change. Perhaps I should be a veterinarian in Virginia Beach? Or a hedge fund analyst in Halifax?
(My hat tips to one side for Chris, to the other for Dave)
(Image from Flickr, via Petur Gauti)
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