Starting about three weeks ago—yes, that’s two weeks before Thanksgiving—my morning visit(s) to Starbucks have been marred by an onslaught of holiday merchandise. There are paper trees, tinsel, Christmas coffee, Advent chocolates, tiny red stockings to package your Starbucks gift cards, the Sarah McLachlan holiday carols (over, and over, and over) and perhaps most nauseating, a boxed CD set titled “Listening is an Act of Love.”

This is all to say that I hate Christmas as much as the next heathen. Yet, even this Scroogette was annoyed to read that Lowe’s, the chain of home improvement stores that litter the Midwest like has-been celebrities at a Hillary Clinton fundraiser, has stripped “Christmas” from the object most tightly linked to the word. Apparently, to keep from offending those who don’t celebrate the birth of Jesus, the Lowe’s catalog now sells not Christmas trees, but Family trees. Seriously. Watch the video:

Did you see that? The pastor actually justified the ad!

(Hat tip: Greg Laden)